The Korean  Hair Tie
Worn by Haaland
 

Why does Haaland always wear it?
The hair tie on both of Haaland's wrists is KKNEKKI. The brand was founded in Hamyang, Korea, in 1987.
 

The name is Korean.
"KKNEKKI" comes from the Korean dialect word
"Kkeunekki (끄네끼)," meaning "hair tie."
 

Built in Korea
Founder Hyun-tae Cho personally tested every design. The brand later supplied many global fashion brands.

A Korean Brand, Global Journey
Norway's Bon Dep acquired distribution rights in 2015, then purchased the entire brand in 2024.
 

Then Came Haaland
BAfter wearing KKNEKKI for years, Haaland became an investor in the brand in 2024.
 

The Collaboration Sold Out
KKNEKKI × Haaland products launched soon after. The collection sold out almost immediately.